LIVE·737 vendors·GTA · Ontario·Issue 128
§ Changelog · 18 entries · newest first

What's new.

Every shipped change to Melaa, in plain English. Built for couples planning a South Asian wedding in the GTA — and the vendors serving them. Subscribe to the brief at the top of any page if you want the highlights every two weeks.

NewFor everyone

"What's new" + public changelog

This page. Every shipped change in plain English. Subscribe to the brief at the top of the site if you want the highlights every two weeks.

NewFor couples

For couples — a clear walkthrough

/for-couples lays out exactly how to use Melaa: browse, shortlist, send one wishlist, book direct. Free, no middleman, no commission.

Read the walkthrough →
NewFor everyone

Verification page

How we verify vendors, what the green check means, what it doesn't. Live counts of verified listings. /trust is the new home for transparency.

See the bar →
NewFor couples

Wedding glossary — every term, defined

Anand Karaj, Mehndi, Walima, Mandap. 30 South Asian wedding terms, plain English, each linked to the vendors who handle them.

Browse glossary →
ImprovedFor couples

Recent-inquiry social proof

Vendor profiles now show "● N couples have inquired in the last 30 days" when activity is real. No fake counters — only renders when count > 0.

NewFor vendors

Vendor analytics dashboard

Inquiry trends over 30 days, event-mix breakdown, seasonality, read-rate. Honest metrics, no inflated impressions. Upgrade unlocks the full lead history.

Open analytics →
NewFor vendors

Refer a vendor → 1 free month

Share your unique link. When another GTA vendor signs up for Founding Basic, you both get a month free credited to your next invoice. No cap.

Get your link →
NewFor vendors

Review invites — branded email, one click

Enter a past client's name + email and Melaa sends them a branded review request. Less awkward than asking yourself, much higher reply rate.

Send an invite →
ImprovedFor vendors

Founding-spots urgency bar

Live count of remaining $49/mo Founding spots, shown above the fold on /pricing /apply /list-your-business. After 100 paid signups, price normalizes to $99.

NewPlatform

30-day "did you book?" follow-up

Couples now get a one-tap follow-up email a month after their inquiry. Closes the conversion loop — we finally know which inquiries became bookings.

ImprovedPlatform

Massive SEO unlock — 8 pages indexed

Vendor browse, pricing, list-your-business, every ceremony, every city, every guide — all flipped to indexable. Layout default also changed. Net: ~20+ canonical URLs added to Google's index path.

NewFor vendors

Founding-vendor testimonials

Three honest, anonymized quotes on /list-your-business — names withheld until vendors consent to public attribution. Verifiable on request.

Read them →
ImprovedFor vendors

Inbox CSV export

One-click export of your full inbox to CSV — pipe it into your own CRM or spreadsheet. UTF-8 with BOM so Excel opens it correctly.

Export →
ImprovedPlatform

Faster pages — fonts trimmed

Cut the v2 font payload by ~70% — 9 font families down to 3. Pages load faster, no more text reflow on first paint.

ImprovedPlatform

CommandPalette is now lazy

The cmd-K palette JS doesn't ship until you actually press cmd-K. ~20KB shaved off every initial page load.

NewFor vendors

Reply to inquiries inline

Compose your reply right inside an inquiry — sends via Melaa with your email as Reply-To, BCCs you. Three default quick-reply templates.

Open inbox →
ImprovedFor couples

Editorial buyer-confirmation email

After a couple sends an inquiry, the confirmation email is now editorial-styled with what-happens-next, browse-more CTA, signup pitch, and 3 guide links.

NewFor vendors

Weekly vendor digest

Every Monday 9am ET, vendors get a summary of last week's inbox activity + a soft pitch to upgrade if they're still on the free tier.

Want the highlights every two weeks?

The Brief — Melaa's editorial digest. New vendors, new tools, new guides, what families are inquiring about, what vendors are saying.

Read The Brief →